Given that every single post on any of his social media accounts has been either removed or archived, Diddy may be planning another rebranding.

Since several accusations of sexual assault and abuse against him have arisen over the past few months, the 54-year-old has, for the most part, been keeping quiet.

The Bad Boy boss erased his whole Instagram page earlier this week. Even with his 19.9 million followers, his name and display picture have changed.

His notorious apologies to his ex-partner Cassie, whom he was seen abusing on camera last month, was one of the numerous images and videos that were taken down.

Cassie was the first of many who sued the mogul last year for a variety of offenses, including harassment, assault, and misconduct. The 37-year-old accused her ex-partner of various offenses, including rape, sex trafficking, and physical abuse, according to paperwork that HipHopDX was able to get.

Even though he settled the legal dispute with the “Me & U” hitmaker out of court, the New York City native issued a statement in which he categorically refuted all of the accusations made against him while the lawsuits against him kept coming in.

He was seen pulling his former girlfriend by the neck and hurling her to the ground in unsettling video from 2016 that CNN was able to obtain. After giving her several kicks and grabbing some of her personal belongings, he ran back to his hotel room. The “Tell Me” rapper then pushed her to the ground after she attempted to use a phone to call for help.

Cassie’s lawsuit contained all of this information, which Diddy later refuted in a statement, stating, “I did not do any of the awful things being alleged.” I’ll stand up for the truth, my family, and my name.

But not long after the previously described attack video went viral, he acknowledged the beating.

It might be rather challenging to think back on your worst moments, but sometimes it’s necessary. The businessman stated, “I was screwed up, I mean, I hit rock bottom, but I make no excuses.” “My actions in that video are unacceptable. I accept all accountability for the things I did in that video. I’m abhorred. When I did it back then, I was disgusted. Now I’m repulsed.

“I truly apologize. However, I’m determined to improve every single day as a guy. I’m not pleading for pardon. I apologize sincerely.