Since her commercial ventures have proven to be so profitable, Rihanna has expanded her brand even further.
The 36-year-old said that items from Fenty’s new haircare collection will be accessible online and in stores starting on June 13 when she announced the debut of Fenty Hair on Tuesday, June 4.
“A new family is moving in!” she said as the tagline for the lighthearted and snappy teaser promoting the new line. It’s time to finally have the hair experience you’ve been waiting for because @fentyhair is blowing up.
You are aware of how important it is to me to change my hair. I am launching a versatile range of products for every hair want since I have practically every texture, color, length, and style—from weaves to braids to natural hair—and because that is what we really need—every single product is made to strengthen and restore all sorts of hair! Now is the moment to play and develop your style of strength.
Beyoncé debuted a new line of cosmetics earlier this year in a similar fashion.
However, a month after the launch, fashion advisor Fiona Glen wrote on LinkedIn about the unsettling resemblances between Cécred and the skincare brand TWYG (pronounced “twig”), which is based in New Zealand.
She said, “The first image is the newly launched CÉCRED the haircare brand from Beyoncé,” next to a comparison of the goods from the two businesses side by side. “The second picture is from the skincare line TWYG, which is based in New Zealand. I posted it on a work WhatsApp group back in November. There is a striking resemblance; let’s face it, they are both powerful and artistically beautiful yet horribly overpackaged.
“The packaging resemblance may be a coincidence, but it shows that it’s getting harder than ever to introduce a genuinely unique product and that intellectual property is becoming more and more difficult to protect.”
Amanda Gaskin, the designer of the TWYG packaging, answered in the comments area with a more pointed criticism of the US corporation.
She wrote, “I couldn’t help but feel a pang of deep disappointment upon discovering Beyoncé’s recent hair care packaging as the designer behind TWYG skincare’s brand and packaging, launched in June 2023.” “My team put in countless hours over the course of 18 months to create TWYG, with a large amount of that time being spent crafting the custom-formed lids.”
After noting that TWYG’s packaging had won numerous accolades, Gaskin continued, “It’s hard to believe that Beyoncé’s brand and packaging team hadn’t stumbled across our work, especially considering the recognition TWYG received last year.”
“To sаy I’m devastated would be an understatement, but I appreciate you recognizing the similarities and confirming how I feel about this.”