Cardi B and Sha’Carri Richardson have teamed up to promote NBC’s coverage of the Paris Olympics, slated to begin on July 26. In a 90-second promo aired during NBC’s Kentucky Derby telecast, the rapper and the sprinter met up to share their excitement about the upcoming Summer Olympics.
Jenny Storms, NBCU’s chief marketing officer of entertainment and sports, expressed enthusiasm for the collaboration, highlighting the natural fit between Cardi B and Richardson. The promo aims to create memorable moments that resonate across various audiences, leveraging the influence of both celebrities in their respective fields.
This initiative is part of a broader marketing effort by Comcast and NBC, who have secured U.S. broadcast rights for the Olympics until 2032. The promo featuring Cardi B and Richardson is just one of many promotional activities leading up to the Paris Olympics, with NBC tapping famous personalities like Megan Thee Stallion, Peyton Manning, and Dolly Parton to generate excitement for the event.
In the promo, Cardi B and Richardson meet in person for the first time, bonding over a nail salon session while discussing their excitement for the Olympics. NBCU plans to release the full conversation digitally and share additional snippets on social media and during regular programming in the coming weeks. More celebrity-athlete conversations are scheduled to debut in the lead-up to the Olympics.
Richardson, known as the “World’s Fastest Woman,” won a gold medal in the 100-meter run at the World Athletics Championships last summer. She aims to qualify for the Paris Olympics at the U.S. Olympic Team Trials in June, where she is expected to be a top contender for multiple gold medals.