Cardi B’s appearance in NYX Professional Makeup’s Suρer Bowl ad has sparked a debate on NFL censorship and gender norms

Cardi B’s appearance in NYX Professional Makeup’s Suρer Bowl ad has sparked a debate on NFL censorship and gender norms. The advertiseme𝚗t, titled ‘Duck Plump,’ took a playful approach, but the NFL chose to censor part of it due to its implication that me𝚗 might misuse lip gloss. This move has ignited discussions about censorship and the changing attitudes towards gender portrayal in advertising during major events like the Suρer Bowl.

NYX, owned by L’Oréal, unveiled a 30-second commercial starring Cardi B during the Suρer Bowl. While the ad was approved for broadcast, the second half of the 60-second version, which humorously challenged male stereotypes, was not. Instead, viewers were directed to NYX’s social media channels to watch the full version. This decision has raised questions about censorship and the evolving standards of advertising in such high-profile events.

This year’s Suρer Bowl advertisements focused heavily on nostalgia, celebrity endorsements, and cross-promotion, with few political messages. Notable ads included Arnold Schwarzenegger’s self-parody for State Farm and Beyoncé’s promotion of her new music for Verizon. However, NYX’s ad stood out for its attempt to challenge traditional gender stereotypes.

Cardi B, featured prominently in the NYX ad, shared her excitement for Usher’s halftime performance and discussed Taylor Swift’s relationship with Travis Kelce. She also hinted at releasing new music in 2024 and expressed her views on the current state of hip-hop.

Yasmin Dastmalchi, the general manager of NYX Professional Makeup, expressed pride in the creative concept behind their Suρer Bowl ad. The brand aimed to subvert traditional Suρer Bowl advertising, which often portrays wоmen negatively. Despite the partial censorship of their ad, NYX has succeeded in sparking a conversation about gender norms, censorship, and the power of advertising. The ‘Duck Plump’ ad has become a focal point for discussions about representation and the evolving landscape of advertising.