NYX Professional Makeup and Cardi B Make a Splash in Debut Big Game Commercial
LOS ANGELES, Feb. 1, 2024 /PRNewswire/ — NYX Professional Makeup is set to make history with its inaugural Big Game commercial featuring global icon Cardi B. The Grammy-winning artist, a longtime fan of NYX, marks her first-ever beauty partnership with the brand, bringing an exciting collaboration to the forefront of sports and pop culture.
Cardi B expressed her enthusiasm, stating, “NYX is a brand that I’ve used since high school, and that’s why it’s so special to partner with them for this campaign. NYX has always made the best, affordable products, and that’s why I still use them today. We had a lot of fun making this over-the-top, hilarious commercial, and I can’t wait for everyone to see.”
The commercial, set to air during the Big Game’s second half, challenges traditional norms in the football industry by featuring Cardi B and powerful wоmen at the forefront. Showcasing NYX Professional Makeup’s viral product, the Duck Plump High Pigment Plumping Lip Gloss, the spot humorously explores the extreme plumping sensation, aiming to subvert male stereotypes and leave audiences laughing.
Denée Pearson, Global Brand President, highlighted the brand’s entertainment roots, stating, “For our 25th year, we wаnted to make history with our first-ever Big Game commercial and our first major celebrity partnership. We’ve gone big, creating the ultimate entertainment content made to be bold, colorful, and fun while celebrating powerful wоmen. There is no better partner than Cardi B—a global icon who is both a major makeup lover and trendsetter.”
Yasmin Dastmalchi, General Manager of NYX Professional Makeup, emphasized the brand’s commitment to merging beauty and sportstainment, stating, “With our inaugural Big Game campaign, we are excited to merge beauty and sportstainment as we continue our evolution into an unstoppable brand with no boundaries.”
The commercial’s creative development involved collaboration with McCann New York, and the direction was entrusted to award-winning directors Quinn Katherman and Paul Hunter of Prettybird.
To add to the excitement, NYX Professional Makeup unveiled an exclusive product launch in support of the campaign. The new Duck Plump shade ‘Cherry Spice,’ featured in the commercial, is released today, exclusively available on nyxcosmetics.com and ULTA Beauty.
Denée Pearson concluded, “As the global lip authority and the #1 gloss brand in America, we are so ducking excited to build on our newest gloss pillar with the exclusive launch of Cherry Spice.”
The brand invites fans to tune in for pre-game, game day, and post-game surprises on their social channels, ensuring an entertaining and colorful celebration of this groundbreaking partnership.
ABOUT NYX PROFESSIONAL MAKEUP
NYX Professional Makeup is a modern, digitally native makeup brand at the forefront of emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup offers an affordable professional makeup line with a comprehensive range of shades, colors, and tools for makeup artistry at every level. Headquartered in Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries, both online and at thousands of retailers, including specialty beauty and fashion stores, freestanding shops, and beauty supply stores