In celebration of its new app launch, SiriusXM has initiated an exciting guest DJ campaign featuring 175 of the world’s top artists. Notable personalities like Dua Lipa, Cardi B, and Ed Sheeran will take the virtual stage to share their favorite songs and stories exclusively with SiriusXM subscribers. The DJ sets will be broadcasted on over 40 SiriusXM channels and are additionally accessible on-demand through the new SiriusXM app.

In-Depth Musical Experiences:

Scott Greenstein, President, and Chief Content Officer of SiriusXM, emphasized the significance of this launch, stating, “With this launch, we are providing a way for more musicians than ever before to share the stories behind their top hits and curate one-of-a-kind sets on our biggest music channels.” He highlighted the appeal of these exclusive DJ sessions as a refreshing alternative to algorithmically-driven playlists, offering listeners a curated experience on SiriusXM channels.

Connecting with Fans:

As part of the campaign, SiriusXM is embarking on a social-first approach involving all 175 participating artists. Each artist will share their dedicated page directly on their social media accounts, guiding fans on when and where to tune in for their exclusive DJ sets. Suzi Watford, Senior VP, and Chief Growth Officer at SiriusXM expressed excitement about this unique social campaign, aiming to introduce fans to lesser-known facts about their favorite artists and enticing them to explore the diverse offerings of SiriusXM.

Expanding Audience Reach:

Watford also commented on the campaign’s role in introducing a new generation of listeners to SiriusXM’s offerings, stating, “We believe that coming off the launch of our new SiriusXM app, this will help open the door for a new generation of listeners to discover all that SiriusXM has to offer and to immediately connect with one of their passions.” The campaign seeks to bridge the gap between artists and their fans, fostering a deeper connection through shared musical experiences.

SiriusXM’s guest DJ campaign, featuring an array of global music icons, not only enhances the platform’s appeal but also creates a unique and immersive experience for subscribers. The combination of on-air broadcasts and on-demand accessibility through the new app demonstrates SiriusXM’s commitment to providing diverse, engaging content for music enthusiasts.