Rapper Drake ushers in a new chapter for Sauber as they reveаl their new identity as the Stake F1 Team

On New Year’s Day, Canadian musician Drake introduced a new look for the Stake F1 Team, ushering in Sauber’s new chapter.

Following five seasons of competition under the renowned Alfa Romeo moniker, Sauber and Stake, a betting, entertainment, and lifestyle company, reached an agreement for a two-year championship collaboration that will begin in 2024 and end in 2026 with a rebranding as Audi’s factory team.

As part of Stake’s celebrity, sport, and lifestyle partnerships, which also include the UFC and the Everton football team in the English Premier League, Drake is expected to make appearances at Grands Prix.

According to Team Representative Alessandro Alunni Bravi, “Last season marked the start of Stake’s journey in Formula 1 and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.”

In addition to effectively using Formula 1’s expanding fan base to strengthen its own community, Stake also successfully brought the sport to a whole new audience, which benefited not only our team but also every other team in the competition.

“With some of Stake’s ambassadors, like as Indian-Canadian artist Karan Aujla and Argentine football great Sergio Aguero, we got to take part in some amazing activations. In 2024, we will turn the page and have the opportunity to do more, do it better, and reach even farther. We anticipate an even more interesting schedule of activities in this new season.